Helping entrepreneurs and small businesses develop events and marketing campaigns without having to hire a full-time CMO.
Integrating your creative vision with personalized marketing, branding, thought leadership, professional event planning, trade show, exhibit or conference management, and more.
Hello, I’m Athena, your fractional CMO.
You’re in the right place if you are looking for a marketing advisor or a brand strategist to work with your team. Need ideas to design your next big event or experience? I’m your person. You may even be seeking a creative consultant to design or develop your conference or trade show booth plan at an upcoming convention.
As your marketing consultant, I will co-develop and launch the right strategy with you and your team to get your brand front and center where your customers can connect to your story. My 10+ years of experience in working with highly recognized B2B and consumer brands in marketing, advertising and the trade show and exhibition industry can help you on your first or next conference so that you can focus on your level of genius.
If you are an entrepreneur, a start-up, small business or government agency looking for a marketing expert at the fraction of the cost of a full-time Chief Marketing Officer, I can help.
Areas of Specialty
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How do you know your brand connects with the right customers? As a Brand Strategist, I help forge a strong connection between you and your ideal customers using proven business and brand strategies at the right time and the right place.
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I love creating effective websites that produce lead generation and ensure brand recognition in the appropriate digital platforms to connect with your target audience!
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Are you a subject matter expert but don’t know how to promote yourself? Let me support and guide you through the process of building yourself or your company as a brand and ensuring that you reach the right audience in the right spaces appropriate to your unique business needs.
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I can manage your marketing and public relations for you or serve as an extension of your existing marketing team. This process includes identifying your target customer, understanding their behavior and thought patterns that lead to decision making, and positioning your company or brand in the spaces where these customers interact to establish connection, purchase and/or loyalty.
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Events large or small, virtual or face-to-face…none are made the same. I have experience in the entire spectrum of events from small, local business launches to world-class international exhibitions. Together, we can build your vision and execute a well-planned and successful event!
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Trade shows and conferences are a league of their own. Whether it’s your first time exhibiting or participating at a trade show or exhibition, there is a lot to do! I can help you with everything from start to finish including what happens after the show to ensure your conference is successful based on your standards. I service both domestic and international clients.
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Building and maintaining relationships is an integral part of business success. The value is in being able to connect your team with the right customer group. Let me help you identify the right opportunities to connect with your customer base so that you can achieve your goals.
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Reviewing contracts and negotiation is one of the most important facets of running a business. Let me support you by identifying the scope of work and negotiating with providers based on your budget, timelines, deliverables, and the costs associated with achieving your goal.
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If you are an agency looking for support in any of the above mentioned specialties, please email me directly at: ________ to discuss your unique needs.